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MACPAC X JUMANJI: OPEN WORLD

A Global Adventure Begins Boxing Day 2026

Partner with one of the world’s biggest entertainment franchises from Sony Pictures and connect with families, young adults and mainstream audiences through immersive retail, digital and experiential campaigns.

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$2.2B

Combined Global Box Office for both recent instalments

JUMANJI has evolved into one of Sony Pictures’ most successful global entertainment franchises, combining action, comedy, adventure and family appeal.

JUMANJI

WHY THIS MATTERS FOR MACPAC

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Drive Retail Sales

Limited-edition packaging, instant-win promotions and

in-store activations.

Increase Brand Engagement

Interactive campaigns tied to adventure, travel and family entertainment.

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Reach Families at Scale

Connect with multi-generational audiences during peak summer holiday season.

A CAST WITH GLOBAL REACH

700M + Social Followers

Dwayne Johnson

BUILT FOR FAMILIES &
MASS AUDIENCES

Kids 8–14
Millennials
Young adults
Parents
Pop culture fans
Holiday moviegoers

“Perfect for summer retail campaigns and shared family experiences.”

GLOBAL JUMANJI ADVENTURE DESTINATIONS

WIN the Ultimate JUMANJI Adventure!

Create unforgettable promotions with family travel prizes connected to real-world JUMANJI attractions across Europe and Asia.

Jumanji Adventure

PREMIUM PROMOTION PRIZE POOL OPPORTUNITES

Sony Pictures licensing opens the door to globally recognised merchandise and collectible experiences.

JUMANJI MERCHANDISE

ACTIVATION IDEAS

These concepts are intended to demonstrate how Macpac could potentially leverage the JUMANJI film franchise. Final creative concepts and executions would be subject to approval by Sony Pictures.

READY TO BRING THE ADVENTURE TO LIFE?

Let’s explore how Macpac can partner with Sony Pictures and turn JUMANJI into one of the most exciting
consumer campaigns of 2026.

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