Bluelight Ideas was founded in 2002 during a time when the internet was in its nascent stage, social media hadn't yet been created, and traditional above-the-line advertising dominated the marketing landscape.

 

Despite the evolution of the digital marketing mix, we've adapted and stayed ahead of the curve by combining timeless ideation with the latest digital innovations and emerging technologies.

 

With a strong foundation in creative, digital technology, and marketing, Bluelight Ideas generates concepts that can be executed across various channels such as digital, social media, experiential, and emerging technologies. Whether you already have a communication strategy in place or need us to develop one, we're ready to hit the ground running.

 

Since our establishment, we've executed successful marketing campaigns for both local and global clients, including major brands like Subway, Telecom, Griffins, Hoyts Cinemas, Pizza Hut, Pita Pit, EA Games, Activision, New Zealand Post, Xbox, Coca-Cola, McDonald’s, Burger King, and Vodafone. In fact, we even pioneered New Zealand's first pop-up zombie hunting experience, catering to thrill-seekers of all ages.

 

If you’re looking for fresh thinking that’s grounded in solid digital and marketing techniques, we’d love to meet you.