Bluelight Ideas was founded on a simple belief: the most successful film partnerships are structured, not improvised.

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For over 25 years, Brad Smith has worked at the intersection of global film studios and leading consumer brands, helping turn major titles into commercially intelligent, culturally relevant campaigns. From blockbuster releases to multi-brand collaborations, the focus has always been the same: build partnerships that work for everyone at the table.

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What began as campaign execution evolved into something more valuable: strategic advisory. After working across hundreds of studio titles and sponsorship activations, it became clear that the real leverage sits upstream, in the structure, alignment, and commercial clarity of the deal itself.

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Today, Bluelight Ideas operates as a strategic film partnership advisory. We work with studios, distributors, and brands to design partnership frameworks that protect IP integrity, unlock revenue opportunities, and deliver measurable impact across markets.

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We are not an activation agency.

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We don’t chase noise or short-term hype.

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We help structure partnerships that drive long-term brand equity, audience growth, and commercial return.

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Our Approach

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Every successful film partnership rests on five fundamentals:

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• Strategic alignment before creative execution

• Clear commercial structure and defined expectations

• Cultural relevance that respects the IP

• Integrated amplification across channels

• Measurable outcomes, not vanity metrics

 

Bluelight Ideas brings senior-level thinking, regional market insight, and hands-on experience from decades in entertainment marketing.

 

When the stakes are high, global titles, national campaigns, major sponsorship investments — experience matters.

Why Bluelight Ideas

 

Film marketing has changed.
Audiences are fragmented.
Budgets are scrutinised.
Brand partnerships must prove their value.

 

Studios need commercially intelligent partners.
Brands need access that delivers a measurable return.

 

Bluelight Ideas exists to bridge that gap.

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Led by Brad Smith

 

Brad has spent more than two decades working with major studios and category-leading brands across New Zealand, Australia, and international markets. Having structured and delivered campaigns across hundreds of titles, he understands both the creative ambition of studios and the commercial realities of brand partners.

 

Today, his focus is clear:
Structure better partnerships.
Protect long-term value.
Deliver measurable impact.