Bluelightideas was set up in 2002. It was a time when the web was in its infancy, social media hadn’t been invented, and above-the-line advertising still ruled.
The digital marketing mix has evolved since then, but we’ve more than kept pace – blending the evergreen power of ideas with the exciting new world of digital innovation and emerging technologies.
With strong roots in creative, digital technology and marketing, Bluelightideas creates concepts that can be driven through digital, social media, experiential and emerging technologies. Tell us your communication strategy – or ask us to develop one – and we’ll hit the ground running.
We’re all about the ideas, but implementation just as critical. With our in-house design capability, we can turn a back-of-the-envelope sketch into a standout piece, while our digital marketing know-how means we can pull together all the pieces of the campaign puzzle. Since 2002 we have delivered successful campaigns for local and global clients including Subway, Hoyts Cinemas, EA Games, Xbox, Coca-Cola, McDonald’s, Burger King and Vodafone. We even conceived, launched and promoted New Zealand’s first pop-up zombie hunting experience, catering to thrill-seekers of all ages.
If you’re looking for fresh thinking that’s grounded in solid digital marketing techniques, we’d love to meet you. Contact us.